Why is it important to have an website/ecommerce store in 2021?

Photo by Igor Miske on Unsplash

In these modern times of working from home, online school, and online shopping, we have more and more time to do things we have not done in a while. This can either be a good thing or a bad thing. Yet the one thing we have all spent more time on is the internet, browsing through online stores, looking for your next pair of shoes, or getting that new camera you have had your eye on.

A website can play a vital role in a business’s identity, as with these new times, not many people shop in-store, rather they shop online. A business website is almost essential to survive, as where would your clients find you?

But why are people doing a lot more online shopping? Well, it is more convenient, people can just sit at home, browse through items and just click to buy. Simple and easy, so why don’t you jump onto this trend? An online store is easier to manage, you do not need to have a physical store (if you don’t want to), plus getting more traction of your brand, and driving more physical store visits.

Although there are some risks with online stores, it can be slower starting than a physical store, but we all have to start somewhere, don’t we?

If you don’t intend to sell online, a website is a good idea as it is another way to gain exposure, as you could add a gallery to your website, have a contact form, or even get some email marketing started.

A website can help you expand the reach of your brand, and the items that you are selling, making them available to people outside your town or city, letting people from other towns or even other countries see and buy your items.

In South Africa, there are over 35 million people who have access to the internet, that is 35 million potential new customers to use your services, buy your product or support your cause. South African eCommerce is expected to grow to over R225 billion over the next few years, that is a lot of money if you think about it.

After all, in 2013, 70 percent of consumers prefer to shop online, and if you’re relevant to business, you can even add an online store. Opening your business in a place where you see a lot of potential customers can give a huge boost to the success of the business. It not only increases your traffic and exposure but is also a great way to market your product or service.

If you’re not sure where to start, whether with a website, a blog, an online store, or even a social media site like Facebook, Twitter, Instagram, or Pinterest.

So, what are you waiting for! Email Michael at hello@nerdnetwork.digital to get your dream website today!

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